Nadia Rustambekova

June 2010 – Ongoing

Demand and Supply Planner, Diageo Brands B.V.

The Collaborative Planning & Inventory team is responsible for:

• Embedding a disciplined and rigorous collaborative planning process to deliver a robust monthly demand signal.
• Managing the global planning process for GSS (Global Spirit Supply) products, Bailey’s and other globally sourced brands.
• Embedding Global S&OP process governance.
• Driving Sales forecast accuracy improvement to 75% globally at lag 3.
• Setting supply chain policies, and creating trend analysis to deliver breakthrough inventory performance in line with top 3 CPG companies.
• Defining the collaborative planning journey with key customers in line with the Global S&OP process.

The Demand team is responsible for managing the relationships with the 25 supply centres, key relationships are with the largest suppliers GSS and Baileys.

Responsibilities:

Planning team is responsible for managing the Global planning process based on the customer service team scope.
This role is responsible for ensuring the quality of the demand signal, managing allocated or constrained products to maximize value and managing any delivery risks to protect service on behalf Global Supply Chain and for all Diageo Third Party customers.

• Pro-actively ensure the quality of the demand signal from SMR IMC’s . MTO IMC’s and 3rd party distributors to identify potential delivery risks.
• Using a statistical demand planning tool supplemented with sourced market intelligence, social and economic information and stratplan knowledge, generate monthly forecast for MTO IMC’s, third party distributors and forecast data maintenance for all in scope markets.
• In partnership with the customer service teams deliver shipment forecast accuracy stretch target of 60% accuracy for top 30 markets at lag 3.
• Create visibility of potential service issues through exception reporting of the demand signal in the13weeks horizon.
• Ensure submission of the monthly market plan (12 months) to supply centres. Plan should be within 10% volume tolerance at brand level (orders versus forecast at lag 3).
• Creating a monthly overview of risk and opportunities in the demand signal (12 months horizon) to facilitate monthly supply reviews with supply centres e.g. GSS & baileys etc.
• In partnership with the production planning teams balance demand signal with supply capacity to optimize customer service and Diageo value (12 month horizon).
• Conduct monthly supply reviews with regions to proactively create action plans which mitigate supply risks and protect customer service.
• Ensure that Allocated products generate maximum cash for Diageo in a restricted supply environment through effective and timely reporting, proactively engaging key stakeholders.
• Global redesigns/Stockbuilds managed with no service issues and minimal inventory write off.
• Support global triangulation (sales forecast, inventory, shipment forecast and production) reporting through insightful commentary for Scotch and Baileys.
• Ability to conduct the prioritization process, ensuring best Diageo One decision, balancing customer service and potential sales revenue generation.
• Maximising move before make decisions for GSS and meeting the agreed Inventory targets for vol/val of finished goods/slobs (slow moving stock).
• Pro-actively ensure the quality of the demand signal from SMR IMC’s . MTO IMC’s and 3rd party distributors to identify potential delivery risks
• Using a statistical demand planning tool supplemented with sourced market intelligence, social and economic information and stratplan knowledge, generate monthly forecast for MTO IMC’s, third party distributors and forecast data maintenance for all in scope markets
• In partnership with the customer service teams deliver shipment forecast accuracy stretch target of 60% accuracy for top 30 markets at lag 3
• Create visibility of potential service issues through exception reporting of the demand signal in the13weeks horizon
• Ensure submission of the monthly market plan (12 months) to supply centres. Plan should be within 10% volume tolerance at brand level (orders versus forecast at lag 3)
• Creating a monthly overview of risk and opportunities in the demand signal (12 months horizon) to facilitate monthly supply reviews with supply centres e.g. GSS & baileys etc
• In partnership with the production planning teams balance demand signal with supply capacity to optimize customer service and Diageo value (12 month horizon)
• Conduct monthly supply reviews with regions to proactively create action plans which mitigate supply risks and protect customer service
• Ensure that Allocated products generate maximum cash for Diageo in a restricted supply environment through effective and timely reporting, proactively engaging key stakeholders
• Malts allocations dynamically managed to maximise cash generation
• Global gifting campaigns managed with no service issues and minimum inventory write off
• Global redesigns/Stockbuilds managed with no service issues and minimal inventory write off
• Support global triangulation (sales forecast, inventory, shipment forecast and production) reporting through insightful commentary for Scotch and Baileys
• Ability to conduct the prioritization process, ensuring best Diageo One decision, balancing customer service and potential sales revenue generation.
• Maximising move before make decisions for GSS and meeting the agreed Inventory targets for vol/val of finished goods/slobs

May 2007 – June 2010

Forecast Demand Analyst, Diageo Brands B.V.

Context:

Management of the Forecasting, allocation, prioritsation and LE processes on behalf of the Amsterdam Brand owner and for all Diageo Third Party customers.
The Demand Analyst sits in the middle between Demand and Supply within the Diageo Supply Chain; responsible for creation of a robust, value adding, demand signal to support UK production and other Supply sites over the world.

RELATIONSHIPS:

• Manager Demand & Data
• Customer Operations teams
• Customer Operations Manager
• Brand Services
• Operating Centers Planning teams
• Market Supply Managers
• Finance Planning & Reporting
• Global marketing teams
• Supply Chain Development
• Logistics Managers
• Customer Service Managers

Responsibilities:

• Creating, validating, analyzing and challenging the rolling forecast for the responsible region(s) in the world.
• Creating a monthly overview of risk and opportunities in the regions to facilitate service and supply review with production.
• Generating global shipment forecasts within DPEE (Forecasting Tool within Manugistics) for Make-to-order markets (MTO) supplemented with sourced market intelligence, social and economic information and stratplan knowledge.
• Challenging forecasts generated within Supplier Managed Replenishment markets (SMR).
• Engaging Customer Service representatives and developing their understanding and ownership of the demand in their markets.
• Supporting the roll out of the global S&OP processes in the regions by engaging with the market contacts and developing their ownership of their forecast.
• Monitoring and improvement of the forecast accuracy KPI. Identify forecasting issues and exceptions and create improvement plans.
• Development of DPEE Manugistics as an effective forecasting tool, and identify and suggest improvements.
• Management of the allocation process for Malts (on behalf of GBT), Deluxe Spirits, Stock builds and any other restricted supply product, ensuring that customer service is protected despite restricted availability of certain products.
• Management of the prioritisation process, ensuring that a holistic decision is made in a restricted supply environment, balancing customer service and potential sales revenue generation.
• Develop Atlas Demand cube (Cognos Powerplay) as a robust Reporting tool. Identify and suggest improvements.

December 2005 – May 2007

Customer Account Manager, Diageo Brands B.V.

Responsibilities:

Being a single / main  point of contact between customers and Supply sites.

• Orders management: proactively from receipt to delivery.
• Work effectively with planning, production and despatch on productions schedules and changes to demand in order to ensure optimal replenishment.
• Agree Partnership Agreements; to lead review meetings and identify service improvement recommendations.
• Maintaining a permanent contact with market managers to have the full overview of in-market stock levels and have total awareness of customers’ operations.
• Frequent liaison with UK Order Fulfillment team and other production sites to ensure customer satisfaction.
• Well established and managed relationships with customers and in-market colleagues.
• Analyzing customer requests against the trade-off of customer service and the impact on Diageo profit.
• Working with documentation: Appropriate documentation prepared and collated, through knowledge of legal requirements, Customs and Excise procedures and incoterms. (Also Letters of Credit and Pre-shipment procedures as required)

Managing customer expectations basing the decision making on a sound knowledge of the supply chain and processes.

• Making sure customer forecast information is provided, analysed and challenged.
• Monitoring and maintaining Supply Policy Agreements.
• Establishing and maintaining Service Level Agreements (SLA’s) and Partnership Agreements (PA’s).
• Processing Brand change requests.
• Manage supply exceptions to balance the in-market requirements with production constraints e.g. stock builds, redesign launch dates.
• Manage service concerns to resolution within agreed turnaround times.

RELATIONSHIPS:

• Diageo Leadership Team
• UK Order Fulfillment
• Brand Technical Centre (BTC)
• Third party customers/agents
• In-market contacts
• Credit Management and Financial Services
• Production Sites
• Demand and Supply planning